Hi, I’m Kristine.
If you’re reading this, you probably need someone to help you get through something. Don’t we all.
Or maybe you’re looking down the road and trying to plan. Good for you!
Either way, I hope there is some way I can contribute.
Let’s see.
Do you need a writer who's been developing creative campaigns for HCPs and patients since 1999 (when it was officially time to party)?
Do you need a strategic thinker who can analyze the competition and provide recommendations?
Do you need help with market research?
Do you need help with a workshop?
Are you asking yourself, “Who can help me get this done?”
If any of these are true, then I might be the one you need.
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A former medical writer turned creative director, I love to geek out on the science, dig through the data, and craft a story. I used to think that creating campaigns was about the most fun you can have, but once I got a taste of positioning and market research, it roused my curiosity about strategic side of the business.
In a quest to learn more, I’ve spent the last 3 years as a contractor gaining valuable experience in competitive analysis, customer journeys, market research, and more—while continuing to create original creative campaigns that help brands stand out.
Set up a call to see what I’ve been up to, including my creative portfolio. I’d love to show you the thinking.
Services
Whether you need a creative with a love of strategy, or a strategist with the eye of a creative, I’m your gal.
Strategic
Brand planning
Brand positioning
Brand narrative
Competitive analysis
Content audits
Customer journeys
Market research
New business pitches
Personas
Tactical planning
Workshops
Creative
Conference booths
Copywriting
Creative concepts
CRM
Meeting themes
Messaging platforms
MOA animations
New business pitches
Objection handlers
REMS
Sales force blueprints
Script writing
Social media
Videos
Websites
SVP, Brand Strategy
"Kristine is a trusted strategic partner who brings out-of-the-box strategic thinking from her creative past, is collaborative, delivers quality work on time, and is a kind person. And she's a quick learner. I would recommend Kristine to anyone looking for a dependable solid senior brand strategist."
VP, Strategy and Innovation
“Our client was excited about the competitive analysis that Kristine did, especially the recommendation slide in the Executive Summary, which they leveraged in a client-led strategic workshop because they loved it so much.”
SVP, Creative Director
“An extremely flexible writer, whose voice compellingly makes its case in any situation, Kristine’s beautifully crafted work consistently drives winning concepts. I highly recommend Kristine’s inspiring creative direction abilities, and deep strategic insights."
Reach out when you're ready—I'll be ready, too.
I have helped to launch, relaunch, and grow healthcare brands in the categories of aesthetics, cardiology, CNS, corporate, dermatology, diabetes, diagnostics, drug discovery, ENT, genomics, immunology, nutrition, oncology, pain management, psychiatry, pulmonology, and women’s health.
I'm ready to help you with your brand's challenges, whether that is positioning your brand against the competition, developing a campaign, executing a website, or (almost) anything in between.
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I look forward to getting to know you and your business.
